Advantage Ukraine


WPP global communications network, which includes Ogilvy, is working pro bono with the Ukrainian government on a global campaign to encourage investment and revitalize the Ukrainian economy. Zuzana Kabelková, Strategy Director Ogilvy, has been part of the immediate team for three months.

The Advantage Ukraine initiative, which brings together the Czech, Ukrainian and Polish agencies of the WPP Group and the Ukrainian government, aims to highlight the diverse expertise, talent, and potential for investment across a range of sectors, from agriculture to technology and education to the creative industries.

"We want the world to know that Ukraine is still open for business and has the potential to be a key cultural and digital technology European hub."

― Oleksandr Tkachenko, Ukrainian Minister of Culture and Information Policy

Zuzana Kabelková, Strategy Director Ogilvy

Zuzana Kabelková, Strategy Director Ogilvy

Zuzana Kabelková, Strategy Director Ogilvy, is responsible for the campaign strategy. Ogilvy Czech is also working on the creative together with the Ukrainian team from VMLY&R and Ogilvy's EMEA team. Media is handled by GroupM, and PR is handled by Hill+Knowltoun Strategies. Brand design specialists from Landor & Fitch are also involved in the entire project.

"I am extremely proud to be part of the main Czech-Ukrainian-Polish project team from the very beginning. The collaboration with other colleagues from Romania, Slovakia and Hungary and the presence of colleagues from Ogilvy and VMLY&R Ukraine in Prague greatly helps the authenticity and creates a great group spirit that is so strong at WPP. I'm really looking forward to the outcome,"

― David Lhota, WPP Country Manager for the Czech Republic