Case Study: T-Mobile's Facebook is the best way to go


T-Mobile is trying to connect Czechs in the digital world with its technologies (personally, with experiences, with services) so that they can enjoy the physical (offline) world to the maximum and maybe even take a break from technology for a while. Examples of this are sports activities such as the T-Mobile Olympic Run (TOB), which brings together professional and leisure runners in races across the Czech Republic. Schoolchildren, juniors and seniors can measure their strength in it, but also professional runners can do it in selected races. Our challenge was to surpass last year's successful year in terms of the number of registered runners and at the same time to make the social media campaign more effective, writes Barbora Šumanská, Social Director Ogilvy for Marketing & Media.