T Phone for every pocket. T-Mobile launches its first phone with 5G network in new campaign
The agency team at Ticino (WPP) prepared a global campaign for Deutsche Telekom to launch T-Mobile's first 5G phone. With the claim "A T Phone for every pocket", the three hundred and sixty-second campaign presents the first smartphone from the magenta operator as an affordable model with advanced technological features, including 5G, so that literally everyone can enjoy connectivity to the most advanced network. It will appear in a total of nine countries, including the Czech Republic, where the first formats will be available from 5 October.