How retail brands communicate effectively in times of inflation

26/10/2022

Difficult to predict situations and uncertainty move the world. Pessimistic prospects for the future are keeping many people awake, so today more than ever it is appropriate to showcase brands that have decided to do good in these difficult times and improve the lives of those people who are most affected by the current crisis, writes Žaneta Rychtová, Junior Strategic Planner at Ogilvy, in her article.