What are the marketing trends for 2023?
"I would be very happy if partnerships become an important trend in marketing communication in 2023. This is for several reasons. As a company, we need to find solutions for several big, complex problems. We need to bring people together, not divide them," says Dita Stejskalová, Managing Director of Ogilvy PR & Influence.
Together with other marketing experts from the Czech Republic and Slovakia, she reflects on the trends for 2023. Dita Stejskalová points out, among other things, the ubiquitous information obesity, which will need to be reduced this year and media spaces will need to be used effectively.
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