The pressure for efficiency will increase and AI will step in
Ondřej Obluk, CEO Ogilvy, in a commentary for Marketing & Media, along with other Czech agency bosses, reflects on the trends facing agencies in the year ahead.
"The number of regional tenders at the level of Central and Eastern Europe is rising. The trend will intensify because this is how clients can generate savings."
― Ondřej Obluk, CEO Ogilvy
Ondřej Obluk also sees a growing demand from contracting authorities for lead agencies to coordinate all suppliers for the client.