Are jobs coming to an end? Fear of artificial intelligence is not misplaced, it has surprising uses


In a commentary for, Dita Stejskalová, managing director Ogilvy PR & Influence, discusses how we can use the opportunities offered by artificial intelligence and other new technological tools. She herself believes that AI cannot completely replace us humans, but it can make researching and writing texts easier and more convenient.

"If we make writing easier and faster, we can focus more on creating communication strategies and unique concepts."

― Dita Stejskalová, Managing Director PR & Influence

For Dita, AI is generally more of an idea generator than a full-fledged writer. You can read what other experts from different backgrounds think about AI here.