Ogilvy is the most effective agency of the year for the third time in a row
This year's edition of the Effie competition, which measures the effectiveness of advertising communication, has its winners. Ogilvy took home the most prizes, becoming the most effective agency on the Czech market for the third time in a row. It turned eight shortlists into a total of five precious metals: one gold, one silver and three bronze. At the same time, as a cooperating agency, it won gold in the Social, Ecological, Cultural Marketing category and the Grand Prix for the project For a Safe Home implemented for IKEA.
Two awards in the Food category went to projects for Orion and Nutrend clients: the Margot gave the power to reverse the downward trend and won gold, while the work for Nutrend From Muscles to Ordinary People took bronze. In the Consumer Goods category, the LEGO MARIO Time campaign for client LEGO scored. Work for the same client took silver in the PR category for the Put LEGO bricks in the hands of adults project, which is also the only award-winning project in the category. Third place in the Financial Services category goes to the Hello bank market campaign despite selling more loans. Gold in the Social, Environmental, Cultural Marketing category went to IKEA's For a Safe Home campaign, which Ogilvy co-created with bidding agency Triad. The two-year-old initiative fighting domestic violence also won the Grand Prix, which was selected from the projects awarded gold directly during the gala.
After a one-year break, the results of the Effie advertising competition were announced live again on Wednesday 24 November in the large studio of Prima Television. More information about the results of the competition and the winning projects can be found here.