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Hard GDPR? Nothing is as tragic as it seems.

15/12/2021

Cookies now only with consent. However, some players have been working with the option to opt-out of advertising systems for two years. What impact does this have on the performance of online campaigns? Is panic in order? Petr Struna and Jan Saivera from Ogilvy Performance Marketing wrote an article about this, which was published in Marketing & Media website.

Other news

16/11/2023 Do the Don't Chief Creative Officer of Ogilvy UK for Marketing & Media on the big ideas that are changing the future of brands Article detail
14/11/2023 Ogilvy won five awards at Effie 2023 Three campaigns across categories were awarded Article detail
14/11/2023 Sazka, Burger King and Netflix. Ogilvy PR reports new clients Under the leadership of Václav Rambousek, the transformation of the PR team in terms of structure, process and personnel is now complete. Article detail
08/11/2023 Be tough on business, be kind to people In the interview for Femme Palette, Dita Stejskalová talks about her 30 years in the communications business Article detail
26/10/2023 For your worry-free energy. Centropol presents a new face of the brand in the autumn campaign The campaign has been on air since the beginning of October on TV, online and in customer service centres Article detail
16/10/2023 Success in communication will never be "free" anymore Václav Rambousek in an article for MaM.cz about the essence of today's PR practice Article detail

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