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Hard GDPR? Nothing is as tragic as it seems.

15/12/2021

Cookies now only with consent. However, some players have been working with the option to opt-out of advertising systems for two years. What impact does this have on the performance of online campaigns? Is panic in order? Petr Struna and Jan Saivera from Ogilvy Performance Marketing wrote an article about this, which was published on the Marketing & Media website.

Other news

10/02/2023 Ondřej Obluk as a guest on the Mediálka podcast In an interview with Tomáš Šusta, he assessed the Czech advertising market from an agency's point of view. Article detail
23/01/2023 Can the results of your online campaigns compete with TV advertising? Petr Struna & Jan Saivera for Médiář on how to compare the effectiveness of online advertising with other media types Article detail
16/01/2023 Five principles of brand activation that we could see more of in the Czech Republic Radek Matoušek published his first article on GrowthFeed – Ogilvy Consulting's blog Article detail
10/01/2023 What are the marketing trends for 2023? Dita Stejskalová comments on marketing trends for akcnezeny.sk Article detail
07/01/2023 Dita Stejskalová as a guest on the Eva Talks podcast In an interview for Newstream TV, she shared her life and career story with listeners Article detail
02/01/2023 The pressure for efficiency will increase and AI will step in Ondřej Obluk for Marketing & Media on how agency work will change in 2023 Article detail

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