Hard GDPR? Nothing is as tragic as it seems.
15/12/2021
Cookies now only with consent. However, some players have been working with the option to opt-out of advertising systems for two years. What impact does this have on the performance of online campaigns? Is panic in order? Petr Struna and Jan Saivera from Ogilvy Performance Marketing wrote an article about this, which was published in Marketing & Media website.