Do not drown in mediocrity
In an interview for Marketing & Media, Jiří Jón summarises the results of a brand experience study conducted by Ogilvy Consulting and GroupM. He describes how Czech companies approach brand experience, how it is abroad and who sets the trends in our country. Among other things, you will find out what surprising findings the study brought and what mistakes to avoid.
You can also read the interview online on MAM.cz.