Jirka Jón as a guest on the BrandHunters podcast


Head of Strategy & Consulting Jirka Jón was a guest on the BrandHunters podcast, which focuses on brands.

In an interview with Pavel Cahlík and Jakub Kantor, he explains what Brand Experience (BX) is and how it relates to Consumer Experience (CX) and User Experience (UX). You'll also learn why it is important to know how to work with BX, how to get started, and what benefits and challenges it brings for the future.

The video interview can be found here, and you can also listen to it as a podcast on Spotify, Apple Podcasts or via Google Podcasts.