Why agencies do not apply to our tenders


The state and its organisations are one of the largest purchasers in the market. Once won, a public contract has clearly defined parameters. There is no danger that it will be cancelled or the brief changed three times on the fly-on instructions from the corporation's foreign headquarters. The contracting authority will end up paying for the work with a probability bordering on certainty. The state should therefore be a famous contracting authority, and the tenders it issues should have countless bidders. In reality, however, this is often not the case. Why? Ondřej Obluk, CEO of Ogilvy Czech, explains to Marketing & Media.