Thanks to “Oopsaci” registered UPC the most successful month of sales15. 10. 2015
Sympathetic animated characters “Oopsaci” have perfectly worked on young Internet users. The UPC campaign with courageous exaggeration appeals to the need for fast internet and it turned out that the young do not want the boredom to take their lives. The campaign was prepared by Ogilvy & Mather.
The campaign focuses primarily on the use of social media and Internet, it also includes television commercials, print media, OOH and ambient communication. Overall 10 videos was formed, from which currently half of them is on air.