Absurd Fees

  • Client: Air Bank
  • Media: TV
  • Realisation: 2014
Absurd Fees

A new young bank adopting a wide fresh approach and aiming to be clever and easily understandable. Its numerous tiny benefits make it different from the traditional banks. However, how can all these details be communicated? We have created a campaign confronting two worlds – the world of the traditional banks and the world of Air Bank. Tens of spots are being made, each of them focusing on one of the benefits. And it works!


  • Effie; Financial Services 2014
  • Effie; Financial Services 2015
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