- Client: Clavin
- Media: Case Study
- Realisation: 2013
Limited Edition Packaging for an over-the-counter erectile dysfunction remedy.
A subtle but significant design change which demonstrates the product benefit. The “erect” pack was produced in a limited edition of 500 packs.
The packs have become a collector item. Recipients mostly chose to keep them intact and during the month of September sales figures for the regular box spiked to an annual high of 5,678 boxes. That’s approximately 20,800 incidents of sexual intercourse with one occurring every two minutes.