Golden Hands

  • Client: Ford
  • Media: Case Study
  • Realisation: 2011
Golden Hands

The Czech are a nation of handy men. They suppose that some novelties are not worth paying for, because they are able to manufacture them themselves. The campaign for the new Ford Focus works with this national specific. We offered a space for the handy men to present their best car gadgets and consequently we showed that nothing can beat the Ford Focus technology, not even the golden Czech hands.

Awards

  • ADC; Social 2012
  • ADC; Online 2012
  • Golden drum; Integrated Campaigns 2011
  • Golden drum; PR 2011
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