Ice Cream Fantasy

  • Client: Mrož
  • Media: Adv
  • Realisation: 2013

"Mrož" is a traditional brand of strawberry ice-cream lollies. The target group are women, so why don’t we poke fun of the sexist advertisements, but this time for the women, with lots of musclemen? And how about adding some strawberries, milk and chocolate? Puritans may have felt offended, but the majority of the target group was smiling.

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