One-time help is not enough

  • Client: Leontinka Foundation
  • Media: Print
  • Realisation: 2013

Leontinka Foundation helps visually impaired children and teenagers and its budget relies on small donations from the public. To make people see how visually impaired people live, we modified hundreds of photos on Instagram using unique filters. People thus saw their world through the eyes of weak-sighted people and had a greater motivation to contribute.

Results

  • 93% saving when purchasing media
  • 8% increase in posts
  • 15 more effective campaign than last years
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