• Client: Tantum Verde
  • Media: TV
  • Realisation: 2013

While most advertisements for sore throat painkillers frighten people by dramatising the unpleasant pain, Tantum Verde advertising has focused on the lowest common denominator of all minor sicknesses – natural remedies. Through a simple comparison with too complicated treatment rituals – efficacious as they may be – we have clearly established Tantum as a simple, efficacious, “no nonsense” medicine.


  • Effie; Consumer Goods 2013
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