While most advertisements for sore throat painkillers frighten people by dramatising the unpleasant pain, Tantum Verde advertising has focused on the lowest common denominator of all minor sicknesses – natural remedies. Through a simple comparison with too complicated treatment rituals – efficacious as they may be – we have clearly established Tantum as a simple, efficacious, “no nonsense” medicine.
On this website, we use cookie files in order to ensure full functionality, analyse visitor behaviour, and, as the case may be, appropriately tailor the content and advertisements to specific users. We process all information obtained this way in compliance with the following documents:
“Ogilvy & Mather spol. s r.o. Website Privacy Notice”; download here.
“Ogilvy CID, s.r.o. Website Privacy Notice”; download here.
“Ogilvy Public Relations, s.r.o. Website Privacy Notice”; download here.