Sports for Prague

  • Client: The City of Prague
  • Media: TV
  • Realisation: 2012

Every year in September the Recruitment Week for the Sport Clubs in Prague takes place. This campaign inspires parents to bring their children to the enrollment. Children who would normally spend their time doing „sports“ in the streets have the chance to begin practicing their physical activity on the right place and under expert supervision. They may not finally become professional sportsman, but they will surely avoid the problems brought about by the street sport.

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