- Client: Air Bank
- Media: TV
- Realisation: 2014
The Air Bank wanted to demonstrate the disadvantage of postponing the decision to change a bank. That’s why we created the “Yindyism”, a cult of notorious postponers, and the figure of the goddess Yindy – an idol of a conservative, die-hard banker whom the undecided worshippers have already given a lot of money.
- +250000 people hit
- 53% growth in newly opened accounts compared to the original plan
- 69% growth in new loans compared to the original plan
- +25000 new customers