Yindy

  • Client: Air Bank
  • Media: TV
  • Realisation: 2014
Yindy

The Air Bank wanted to demonstrate the disadvantage of postponing the decision to change a bank. That’s why we created the “Yindyism”, a cult of notorious postponers, and the figure of the goddess Yindy – an idol of a conservative, die-hard banker whom the undecided worshippers have already given a lot of money.

Awards

  • ADC; Campaign 2015

Results

  • +250000 people hit
  • 53% growth in newly opened accounts compared to the original plan
  • 69% growth in new loans compared to the original plan
  • +25000 new customers
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