We prepared a Christmas campaign that, besides thanking the clients, increases awareness of Komerční banka as modern company while empowering the claim “THE FUTURE IS YOU”.
We recast the traditional Christmas custom of lead pouring into a digital shape. In a desktop, smartphone, and tablet-enabled app called (“Casting the Future”), people can pour lead and tell their future from the unique 3D shape.
Then they can put a message to the digital cast and share it with friends. The campaign is supplemented by posters, ads, and web banners.