Naše práce: Název práce ― Jméno klienta
Our workTime for LYFT ― LYFT
In June 2019, LYFT nicotine pouches were launched in the Czech Republic. Although smokers had no awareness of the brand, nor even of the nicotine-pouch category as such, thanks to our campaign, LYFT was leading sales in the category after 6 months. And the best thing is, 25% of smokers completely stopped smoking thanks to nicotine pouches.