Each of us celebrates Christmas differently. It’s because the holiday concerns and refers to us, our customs, traditions, tastes, and preferences.
And that’s why you hardly meet two families to have the same course of Christmas. And that's good. Because making your Christmas precisely the way you want it to be is a major part of the holiday’s magic.
Using different families’ perspective, we communicated a wide range of products allowing each and every one to make their Christmas exactly what they want it to be. The campaign comprised 6 TV commercials – an image-building spot plus 5 product spots overlapping with respective BTL formats.