Every second woman has experience with domestic violence. At the same time, the home should be a safe place for everyone. IKEA has therefore decided to focus on helping victims of domestic violence, whose situation is also deteriorating dramatically during the pandemic. As part of the PR campaign, we prepared a symbolic package for selected influencers on the International Day for the Elimination of Violence against Women. In addition to educational information, it contained creative instructions on how to show your support with a simple gesture and invite other followers to do so.