Naše práce: Název práce ― Jméno klienta

Our workThe 2021 Census: Count Us In! ― Český statistický úřad

For the Czech Statistical Office, we designed a 360° campaign to encourage participating in the 2021 Census. A series of TV and online spots, radio ads on public-service broadcast, use of social networks, and collaboration with influencers led to a record-setting number of census forms completed online. An original visual concept and a friendly tonality helped to improve the public image of the most important statistical survey in the Czech Republic.